Investigate

Lead workshops to discover pain points, identify areas of improvement, and empathize with users by observing their day-to-day processes and decision-making through observational testing.

Envision

Take gathered learnings to define the main issues and goals that need to be solved for. Structure a project plan on how to approach the work, who is involved in what way with the project, and how to best interact with cross-functional partners. In addition, establish key metrics to measure over time.

Co-create

Invite partners and users into the design process to develop relationships, gather well-rounded inputs, drive towards the same goal, and make informed design decisions.

Storyline

Tell the story of the users by designing systems that streamline the touch-points in the experience focusing on user needs and pairing that with the business at the right time, in the right way.

Evaluate

Evaluate the effectiveness of the proposed solutions through user testing and respond accordingly that advocates for users.

Design approach

Leveraging service design and UX strategy to do the right thing and do it in the right way. Setting the team, the project, users, and the business up for success to solve problems and drive positive results.

Investigate

Vision

Co-create

Storyline

Evaluate

Lead workshops to discover pain points, identify areas of improvement, and empathize with users by observing their day-to-day processes and decision-making through observational testing.

Take gathered learnings to define the main issues and goals that need to be solved for. Structure a project plan on how to approach the work, who is involved in what way with the project, and how to best interact with cross-functional partners. In addition, establish key metrics to measure over time.

Invite partners and users into the design process to develop relationships, gather well-rounded inputs, drive towards the same goal, and make informed design decisions.

Tell the story of the users by designing systems that streamline the touch-points in the experience focusing on user needs and pairing that with the business at the right time, in the right way.

Evaluate the effectiveness of the proposed solutions through user testing and respond accordingly that advocates for users.

Investigate

NOTE TO DESIGN: Talk about workshops, journey mapping, observational testing, pain points, areas for improvement

Vision

NOTE TO DESIGN: Talk about vision/statements/defining problems and goals as well as planning project structure and identifying key metrics to measure success and improvements for users and business

Co-create

NOTE TO DESIGN: Talk about bringing users, product, business, and tech into design process with me for effective collaboration and to create well-rounded, informed design decisions

Storyline

NOTE TO DESIGN: Talk about creating touch-points and flows that meet the needs of users and business at the right time in the right way and designing processes and systems informed by workshops, research, mappings, and developing relationships

Evaluate

NOTE TO DESIGN: Talk about testing the effectiveness of the proposed solutions and respond accordingly

Investigate

NOTE TO DESIGN: Talk about workshops, journey mapping, observational testing, pain points, areas for improvement

Vision & Plan

NOTE TO DESIGN: Talk about vision/statements/defining problems and goals as well as planning project structure

Measure

NOTE TO DESIGN: Talk about identifying key metrics to measure success and improvements for users and business

Co-create

NOTE TO DESIGN: Talk about bringing users, product, business, and tech into design process with me for effective collaboration and to create well-rounded, informed design decisions

Touchpoint

NOTE TO DESIGN: Talk about creating flows that meet the needs of users and business at the right time in the right way and designing processes and systems informed by workshops, research, mappings, and developing relationships

Evaluate effectiveness

NOTE TO DESIGN: Talk about testing proposed solutions and respond accordingly

Storytell

NOTE TO DESIGN: Talk about presenting work as a story

Investigate

NOTE TO DESIGN: Talk about workshops, journey mapping, observational testing, pain points, areas for improvement

Vision & Plan

NOTE TO DESIGN: Talk about vision/statements/defining problems and goals as well as planning project structure

Measure

NOTE TO DESIGN: Talk about identifying key metrics to measure success and improvements for users and business

Co-Create

NOTE TO DESIGN: Talk about bringing users, product, business, and tech into design process with me for effective collaboration and to create well-rounded, informed design decisions

Touchpoint design

NOTE TO DESIGN: Talk about creating flows that meet the needs of users and business at the right time in the right way and designing processes and systems informed by workshops, research, mappings, and developing relationships

Evaluate effectiveness

NOTE TO DESIGN: Talk about testing proposed solutions and respond accordingly

Storytell

NOTE TO DESIGN: Talk about presenting work as a story