Design Approach

Leveraging service design and UX strategy to do the right thing and do it in the right way. Setting the team, the project, users, and the business up for success to solve problems and drive positive results.

  • Lead workshops to discover pain points, identify areas of improvement, and empathize with users by observing their day-to-day processes and decision-making through observational testing.

  • Take gathered learnings to define the main issues and goals that need to be solved for. Structure a project plan on how to approach the work, who is involved in what way with the project, and how to best interact with cross-functional partners. In addition, establish key metrics to measure over time.

  • Invite partners and users into the design process to develop relationships, gather well-rounded inputs, drive towards the same goal, and make informed design decisions.

  • Tell the story of the users by designing systems that streamline the touch-points in the experience focusing on user needs and pairing that with the business at the right time, in the right way.

  • Visualize the solutions and learnings gathered into user-friendly experiences.

  • Evaluate the effectiveness of the proposed solutions through user testing and respond accordingly that advocates for users.